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03.18.20 Biotechnology, Newsletter

Report finds communicating benefits of gene-editing technology can improve consumer acceptance

The Food Industry Association (FMI) Foundation released a study on “Consumer Acceptance of Gene Edited Foods,” in which researchers surveyed more than 4,000 U.S. food shoppers to determine market potential and consumers’ beliefs, knowledge, understanding and acceptance of gene-editing technology and gene-edited foods.

“Results of this study reveal consumers generally think about gene-editing in a negative light,” the report summarized. “However, over half of the respondents indicate having never heard of the technology. Simply informing consumers about the technology has trivial effects on willingness-to-pay, but specific information about the benefits of gene-editing can significantly improve consumer acceptance of gene-editing.”

Despite somewhat negative opinions about gene-edited food, the researchers found that when consumers are informed about the benefits of gene-editing, the market share for gene-edited products compared to another alternative is more than 15 percent. More specifically, consumers are willing to pay up to $0.23 per choice to have the option of buying gene-edited food products, the report said, primarily because of messaging about its contribution to sustainability and benefits to the environment.

In its conclusion, the report’s authors noted “that while gene-editing is likely to face challenges that are mostly borne out of a lack of knowledge, these challenges can be mitigated with the provision of information that includes the benefits of the technology.”

The full report can be downloaded here.

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Lacy Holleman
Manager of Legal Affairs and Arbitration

lholleman@ngfa.org

Lacy provides staff support for one of NGFA’s premier member services – its more than century old system of industry trade rules and arbitration that facilitates the efficient marketing of grains, oilseeds and their derived products. She also works on contracting, legal and other related matters.

An Arkansas native, Lacy received her undergraduate degree with a double major in history and Russian studies from the University of Tulsa (Okla.) and her law degree from Wake Forest University in Winston-Salem, N.C. Prior to joining NGFA’s staff in November 2020, she managed a local business at the Pentagon and completed mediation training required by the North Carolina Supreme Court for those seeking to serve as mediators for settlement conferences and other settlement procedures in North Carolina Superior Court civil actions. She also has worked as an assistant for a law firm in her native state.